20+ Years
of Experience
Right Blend
of Marketing Practice & Theory
Globally Recognized
Chartered Marketer
100+ Groomed
Fellow Marketers
Influencer Marketing
Catalyst
Certified
Coach & Mentor
Business Strategist
Consultant & Advocator
Business Strategist
Consultant & Advocator
Transforming influencer marketing from vanity metrics to strategic business impact.
Influencer Effect Model
DJ’s Model, officially known as the Social Media Fashion Influencer (SMFI) Model, is a scientifically validated framework developed through four years of doctoral research. The model provides marketers and businesses with a structured, data-driven approach to selecting influencers, measuring effectiveness, and driving real business outcomes.
Best way to select influencers
Higher Conversions
Higher Engagement
Strategic Advisory Services
Training
Specialized training programs for marketers, brands, influencers and creators on influencer marketing strategy, credibility building, personalization, and performance measurement.
Workshops
Interactive workshops for organizations, entrepreneurs, and marketing teams focusing on practical frameworks, case studies, and hands-on application of influencer marketing principles.
Executive Education
Executive education programs designed to build capacity and enhance strategic thinking. Covers knowledge development in influencer marketing, marketing, and digital marketing to equip professionals with practical skills.
Experience Influencer Marketing
To discuss consulting, training, research, or collaboration opportunities
(+94) 77 296 2520
darshanaj@afficacy.org