Globally, influencer marketing is scaling fast:
• US companies spent ~$11B in 2025, up 16% YoY (Financial Times).
• Worldwide spend hit $32B in 2025, growing 35% YoY (Statista).
• Projected to reach $42B by 2027.
In Sri Lanka, estimated influencer marketing spend at ~$45M in 2026, with over 12,000 creators active across YouTube, Instagram, TikTok, and Facebook. Engagement rates here average 4–5% per post, outperforming many global benchmarks.
👉 Question: Do you genuinely trust influencer recommendations — or do you feel you’re not really influenced by them?
Pls comment.
